Clinical and Medical affairs details
with the Healthcare Regulatory Authority. It helps the healthcare industries
for safety and efficiency of the clinical products, therapies and medical devices
etc. Medical
Affairs team works closely with the clinical development team for planning and
organizing clinical trials. They support Clinical development plan and
protocol, ongoing data maintenance and statistical analysis and report writing activities.
Medical Affairs identify and address the medical needs associated with
products, therapies and disease states thereby driving improvement in patient
outcomes in line with commercial objectives. However with time, the role of
Medical Affairs has transformed from being a traditional support function to an
equal partner role. Besides providing scientific and medical information to
healthcare professionals, key opinion leaders and regulatory bodies.
Medical
Affairs provides consulting services to sales & marketing, clinical trials, pharmacovigilance, regulatory and legal departments. The role of medical
affairs function is to educate the healthcare professionals through the
delivery of precise, complete and impartial information that supports a product.
The medical and clinical expertise
required in the Clinical and Medical Affairs function can lead to continuing growth
and advancement throughout the organization.
Clinical and medical affairs
professionals have an opportunity to work as part of a global, cross-functional
team to make a meaningful difference in the lives of patients with cancer,
immune disorders, kidney disease and other chronic and acute conditions.
Medical affairs professionals interact
with a range of functional areas across the company, including Manufacturing,
Quality, Regulatory Affairs and Pharmacovigilance, Research
and Development, and Marketing. Medical Affairs plays
an important role in promoting proper and ethical use of a company's products
and therapies for the benefit of mankind.
Thus, Medical Affairs function supplements the
work of Research & Development and also enhances sales and marketing writing. Medical writing has established as an
important function of Medical Affairs, because it requires specialized knowledge
and skills to write scientific documents which are well-structured, and
presented in a clear and lucid
manner. Medical
Affairs professionals evaluate and conduct pharmacoeconomic studies to
facilitate cost effective health care decision making. The complexity of medical
marketing is one of the important aspects of a business proposal in the
pharmaceutical industry. The Medical Affairs provides guidance on therapy
positioning in all marketing and promotional campaigns and keep a close watch
on the approvals. Medical Affairs activities ensure appropriate market
conditioning which has a real impact on increasing product awareness.
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